Digital Marketing & SEO

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Freelancing & Digital Skills

Digital Marketing & SEO Mastery

Punjab Technical Training Institute offers a government-certified 6-month program designed to build complete hands-on proficiency in Search Engine Optimization (SEO), social media ad campaigns (Facebook, Instagram, Google), and online freelancing (Fiverr, Upwork). Learn the exact strategies to rank websites, run high-converting ad campaigns, and start your successful career as a professional digital marketing expert.

Quick Course Facts

Course Duration 6 Months
Affiliation Board Govt Certified
Monthly Fee Only 3,000/- PKR
Min Eligibility Matric Required

Detailed Curriculum

Key Training Modules

Search Engine Optimization

Learn keyword research, On-Page SEO, Off-Page backlinks, and technical audits to rank any website on Google.

Social Media Marketing (SMM)

Complete training of creating, running, and optimizing high-converting ads on Facebook, Instagram, and TikTok.

Google & YouTube Ads

Learn to design Search campaigns, Display ads, and YouTube video promotions to generate massive leads and ROI.

Content Writing & Copywriting

Master writing high-converting ad copies, landing pages, blogs, and creative content that naturally sells.

Analytics & Conversion Tracking

Learn to integrate Google Analytics, setup Facebook Pixels, track user conversions, and analyze reports.

Freelancing & Remote Jobs

Setup optimized profiles on Fiverr and Upwork. Learn bidding strategies to easily win high-paying foreign clients.

Course Outcomes

Skill Proficiency Details

SEO & Google Ranking

Performing complete Keyword Research and Competitor Analysis for any niche.
Executing On-Page SEO optimizations (titles, meta tags, schema markup).
Conducting Technical SEO audits to identify and resolve crawl/speed issues.
Implementing Off-Page link building (backlinks) campaigns to boost domain authority.
Indexing and ranking any business website on Google's first page organically.

SMM, Paid Ads & Freelancing

Running highly profitable lead-generation and conversion ad campaigns on Facebook and Instagram.
Setting up Google Search, Display, and YouTube Video Ads from scratch.
Installing Google Analytics, Tag Manager, and Facebook Pixels for tracking.
Writing high-converting sales copywriting for ads, landing pages, and articles.
Setting up highly optimized, top-ranked profiles on Fiverr and Upwork.
Bidding professionally to win high-paying remote contracts from foreign clients.

Instructor Note: This is a 100% practical, hands-on, job-oriented program. Students will be provided with real ad budgets on live platforms to design, run, and optimize test campaigns in our labs!

Theoretical Outcomes

Knowledge Proficiency Details

SEO Concepts & Algorithms

Define basic digital marketing terms and channels (SEO, SMM, PPC, Content Marketing, Email).
Understand search engine algorithms, crawling mechanisms, and major Google ranking factors.
Differentiate between On-Page, Off-Page, and Technical SEO methodologies.
Understand the concept of Domain Authority, Page Authority, and Link Building metrics.
Differentiate between Ethical White-Hat and Risky Black-Hat SEO techniques.
Understand rules of copyright, plagiarism detection, and AI-content guidelines for SEO.

Funnels & Ad Mechanics

Explain the concept of the Marketing Funnel (AIDA: Awareness, Interest, Decision, Action).
Describe the purpose, functions, and tracking mechanics of pixels and cookies.
Understand Google AdWords auction mechanics, Quality Score, and Ad Rank formulas.
Differentiate between various bidding strategies (CPC, CPM, CPA, ROAS) and campaign goals.
Understand target audience segmentation, buyer personas, and custom remarketing lists.
Explain the rules of professional client communication and remote freelance management.

Digital Marketing & SEO